C² | Multi-Family Property Management Platform
Product and Brand Strategy
C² challenged us with the task of building a platform for different audiences (Property owners, managers and tenants as well as service professionals and local vendors), that traditionally mistrusted each other. Putting the tenants in the center and aligning interests of the different parties enabled C² to create a platform that build transparency and trust, reducing tenant turnover and increasing Net Operating Income for its properties.
Cross User and Platform UX and Design
We designed several applications for different C² platform users across different contexts – a mobile app for tenants, allowing them to open service calls and make payments, a management app (web and mobile), and apps for management company employees and apps for local service providers and businesses.
We designed a site communicating the nature of the service to potential and exiting tenants as well as management companies.