Drove | Drive-to-Action Activist Platform
Product and Brand Strategy
We were challenged with the creation of a brand and platform that will appeal to leaders and activists alike, allowing for quick creation, posting and tracking of complex actions and ease of use and gamification in order to motivate activists to follow and act.
Cross Platform UX and Design
We designed both desktop and mobile experiences to cater different contexts and states of minds. Since every user can become a leader and an activist following other leaders, we had to invest in the development of contextual interface, predicting the mindset of the users based on implicit information gathered from their behavior.
We designed a site sparking the imagination of both activists and leaders, as well as sharable web posts utilized to recruit new activists.